Nayhera

Passion for Diamonds

Sarina Haniffa
Sarina Haniffa

About Us

In 1975, in the heart of Nuremberg - Germany, a legacy began that would sparkle through generations – a story of diamonds, passion, and innovation.

Amano, Sarina’s father, laid the foundation for Amano Jewels, a haven for the finest diamonds and exquisite gemstones. His expertise, as a certified diamond appraiser and gemmologist, became the essence of the family business.

A pivotal moment arrived in 2014, when Amano decided to retire from active business life. Sarina took the reins of Amano Jewels, steering the course towards a new horizon—bridal jewellery. With a keen eye for design and a focus on engagement rings, Amano Jewels swiftly became the premier choice in Nuremberg and its surroundings for those seeking timeless symbols of love.

The year 2019 marked a profound shift when Sarina encountered laboratory-grown diamonds for the first time. A new kind of diamond, identical in every chemical, physical, and optical aspect to its earth-grown counterpart, yet crafted with ingenuity.

And so, the journey of Nayhera began. Derived from the Hindi "Naya Heera," meaning "new diamond," Nayhera encapsulated the spirit of innovation and a fresh approach to timeless elegance. In 2020, the first collection of engagement rings with lab diamonds was unveiled in the Nuremberg showroom, capturing the hearts of those seeking a more affordable and sustainable option.

In May 2023, Nayhera officially took flight, offering jewellery in 18K gold adorned with lab-grown diamonds of the highest quality. Every diamond sourced exclusively from Madestones in Antwerp, Belgium – a symbol of premium quality that set new standards in sustainability.

Nayhera, a brand with a conscience, takes pride in using diamonds produced with energy from regenerative sources and gold primarily from recycled precious metals. The vision is clear – to offer jewellery that not only delights the senses but also resonates with a profound sense of responsibility.

Journey with Nayhera, where each piece tells a tale of love, innovation, and sustainability. It's more than jewellery, it's a connection. A connection that links the past with the present, the earth with the lab, and people with diamonds. Because at Nayhera, diamonds aren't just a girl's best friend, they are a testament to a future where beauty and responsibility shine hand in hand.

Welcome to Nayhera – where every sparkle tells a story, and every story is a promise.

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